Search engine optimization for dummies or SEO for short, is a set of techniques designed to put websites on the first page of major search engines.

Why use search engine optimization? – for Dummies

According to, there are 238,015,529 internet users in North America. According to PEW research, 91% of all internet users use search engines, making it most popular internet activity after email. If you’re not found on search engines, where does your website get visitors? You can give out several business cards with your web address – that will get you 10 – 20 visitors per month… but if you sell goods or services and need 1000 visitors per day?

That’s where search engines help. Search engine optimization gets traffic to your website, at minimum cost.

Search engines literally control internet traffic. If your website is not found on search results, it will die a slow death, starving for traffic, with no visitors and no profits.

How Can Dummies Learn Search Engine Optimization?

SEO, like anything, takes time, practice and will to learn. You can get several books on search engine optimization. We recommend and memberships over the book titled: “Search Engine Optimization for Dummies”. Reason is – search engines employ over 10,000 people each. The rate at which updates and changes happen is lightning fast so the book may become quickly outdated. Membership sites on the other hand update their content and monitor algorithm changes. Anything new gets picked up and added very quickly.

Instead of getting Search Engine Optimization for Dummies, joining or, you can also learn on your own. There are thousands, if not millions of quality articles about search engine optimization on the web for free. With little effort you can learn and then practice SEO on your own.

Getting Started with Search Engine Optimization? – For Dummies

SEO has several stages.

  • Keyword Research
  • On-site Optimization
  • Link Building

Keyword research.

Keyword research is a practice used by search engine optimization professionals to find and research actual search terms people enter into the search engines when conducting a search.
– Wikipedia

Keyword research helps find keywords people use on search engines and then optimize a website for those keywords.

The best way to understand keyword research is to do some yourself. Below we listed keyword research tools you can use. Select one and enter a word or a phrase of your interest. For example, if you are a lawyer living in Montreal, search for “Montreal lawyer” or “lawyer”. If you sell computers, search for “computers” or “laptops”.

Keyword research tools give real keywords people used on search engines and approximate number of time each keyword was searched.

  • Keyword planer
  • Wordtracker
  • Keyword Discovery
  • Keywords ewerywhere
  • Ubersugest

Once you know the keywords, it’s time to optimize a website for those keywords.

On-site SEO for Dummies

Search engine optimization requires knowledge of HTML and some feel for software. If you don’t know HTML you can start learning at W3 Schools (free) or by getting HTML for Dummies.

Once you know some HTML, it’s time optimize.

Remember the keywords you found with keyword research? Take one key phrase from the list. Put it in the TITLE element of your page, H1, H2 and H3 elements. Don’t put key phrase alone, but include it in different sentences. For example: you target word “Toronto SEO”. This how your H1 tag should look: “Toronto SEO Services, Seo Comeptitors, Best SEO service in canada”. Put the key phrase in a sentence.

Include the keyword in your ALT tags and IMAGE tags.

Link Building for Dummies

Links are like votes. Imagine a politicians running for president. One with most votes gets elected as president. Same can be said about links. Website with most links will get elected to be number #1 on search results.

Not all links are equal. Link from website about elephants to website about motor fuel is usually discounted by search engines. Links have to be from websites on the same or related topic.

In order to have your website show on Google, you need links. If you don’t, there’s no chanced on Google and it is the most popular search engine in the world, with over 60% of all internet users.

There are several ways to get links.

  • Submit to online directories. Select category that describes your site topic.
  • Exchange links with other webmasters.
  • Register with local chamber of commerce to get a link from their site. Register with regional government sites and try getting links from there.
  • Buy links from other websites (kind of like fixing elections. No surprise, there’s big money in SEO, like in politics).
  • Develop a very cool (facebook) or very useful (Wikipedia) website that will naturally get links from other websites.

Those are basic search engine optimization tips. Hope this SEO tutorial for Dummies helped you get a grasp on search engine optimization.



Search engines are the basic platforms through which your customers reach your website. It is therefore always important to enjoy powerful search engine presence. Good search engine ranking will send a steady stream of traffic to your website. More traffic means more conversion rates, however we presume here, targeted traffic. The next logical step is to discuss the challenges in getting good search engine ranking in highly competitive environment but let us skip it because you are already experiencing it and you know how it can burn your business. So here are ten most proven strategies for increasing the search engine ranking of your website.

#1 Article Marketing: 

Promote your website and your brand through the use of effective article marketing strategies. There are hundreds of article directories that are ready to publish your articles. Create interesting articles and publish. You should not publish the same article in more than one article directory. If you submit the same article to multiple directories, you will only invite the wrath of the search engines like Google. Rather than helping your website you will only harm your website such efforts. Each article should be unique and the keywords targeted should also be slightly different in each article.

#2 Blogging: 

Blog, Blog and Blog. Create excellent blog posts and keep updating the blog that is integrated to your website with irresistible content.

#3 Facebook Branding: 

Create powerful Facebook pages. Spend time in writing up an impressive profile for your brand.

#4 Twitter Branding: 

Make the best use of this microblogging platform. Twitter regularly and be an active user in Twitter.

#5 Video Marketing: 

Create valuable and useful videos that can be used by your target audience. Promote them in top video sharing sites like YouTube, Vimeo, etc.

#6 Squidoo Lens Creation: 

This gives you good quality back links as well as good visibility in

#7 Press Release Distribution: 

Send out at least two press releases per month. This will ensure that your brand related content is circulated on the web regularly.

#8 Fresh Website Content: 

Keep your website’s content fresh. Search engines are always looking for fresh and useful content. If you have stale content in your web pages then your ranking will start dropping gradually.

#9 Well Optimized Page Title: 

This is one of the basic SEO requirements. Your page titles should be well optimized. If your page titles are not carefully optimized then you fail to tell the search engines what the pages are about and hence they cannot rank you correctly.

#10 Disavow Bad Links: 

Keep your website’s reputation clean by cleaning up bad links. Get a complete link profile of your website and identify the bad links. Use Google disavow tool to get rid of those harmful links.

As you can easily notice, it takes a holistic approach to get good search engine ranking. It is no more limited just to link building. You should therefore put in consistent, holistic approach.

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