Online reputation management service
WHO MANAGES YOUR ONLINE REPUTATION?
- Is anything negative being said about your brand that you could easily respond to?
- Are there negative reviews that might be hurting your brand, resulting in lost sales?
- Find opportunities to connect with people online looking for your products and services
- Join relevant conversations and make new connections and build your online authority
- Get measurable feedback on the effectiveness of your social media strategy
HOW IT NORMALLY WORKS…
It is almost inevitable for a successful business not to escape being the target of negative feedback at some point in time. Sometimes the negative material might be a genuine grievance or a misunderstanding. Other negative material might be maliciously created by a competitor or disgruntled ex-employee. Regardless of who and why the negative material needs to be addressed quickly to reduce its potential damage to your online reputation. With most businesses not even doing social media, let alone monitoring social media for any mentions of their brand, product or services there is a real danger of there being negative material out there harming your business without your knowledge. If you are aware, you have an opportunity to implement reputation repair
HOW OUR REPUTATION MANAGEMENT AND SOCIAL MONITORING WORKS
Our Reputation Management and online social monitoring service will actively monitor social media and search engines for mentions of up to ten keywords weekly listening for any mention found. The keywords can be your business name, personal name and the names of any products or services you have. We will produce weekly reports and review these passing them on to you with any recommendations on what we consider the most appropriate response or strategy to deal with negative material.
Social monitoring is also a great way of getting feedback on how your online visibility strategy is going, as well as looking for opportunities for social engagement.
Negative Material Requiring Reputation Repair
We will consult with you to develop the most appropriate strategy for dealing with it. In the first instance, it is always best to try to negotiate with the other party for its voluntary removal or retraction. If the other party is not willing to remove or retract the material, then we can advise you on other ways to try to get it removed using methods including copyright infringement, defamation or any violation of TOS that can be identified. In the case of material that can’t be removed, then your only recourse will be to attempt to “bury” the material rendering it invisible using SEO techniques.
Social media content
Social media is one of the first places people turn to when they have are thinking of buying something, and they will often ask their friends for recommendations or feedback on specific brands. This can present opportunities to connect with people actively looking to buy the types of products or services you offer.
Monitor Effectiveness of Your Social Strategy
We can produce social monitoring reports detailing the occurrence or mentions of specific terms on social networks and media. These reports can provide you with feedback on how effective our services are in increasing online visibility on social media and generating social engagement.
Monitor to find Opportunities for Engagement
The reports also provide feedback enabling you to better target your social engagement efforts by participating in current conversations as well as intervene in the case of the discovery of negative material. It is easier to join in an existing conversation than trying to create one from scratch. Social monitoring provides an opportunity to find such conversations on topics that are highly relevant to your business. This pro-active approach can help build your authority and specific awareness of your products or services.
Dealing with Online Harassment
Dealing with negative feedback is one thing but when it becomes a personal vendetta we are dealing with cyberstalking and an entirely different response is required. Daniel Malbasic has written a Cyber Bullying and Stalking Guide based on his own experiences of being a target of a cyber-stalker and includes different strategies for dealing with all forms of online harassment. We can help you deal with vindictive online harassment and assist in getting any malicious material removed.
Your company's online reputation is essential. Manage that online reputation by eliminating negative reviews all while enhancing the online brand and being sure that all your positive reviews are being accounted for. The dedicated team of industry experts at TMS will keep a finger on the pulse of your online reputation so that you can focus on other aspects of your company.
Protect Your Online Presence with Reputation Management
The value of reputation management is generally overlooked until an individual or company has encountered negative comments or press. A backlash typically ensues, reducing income, website traffic, and of course, affecting your brand. Reputation management is an important element of our SEO services. Our on-demand reputation management services clean up local and national damaging content that threatens to destroy your name and business
Managing Damaged Online Reputation
Each of our clients is unique, with some focusing on local ranking objectives and others who prefer to take their brand national. Yet, one bad review can undo months, even years, of hard work. Unfortunately, not all of these negative comments are even accurate. Some may have been posted by a competitor, or they may not have given the business an opportunity to correct a problem prior to posting.
Fortunately, many credible review sites do allow businesses to respond publicly. The timing and quality of your response can make or break you.
Large and small companies are affected via social media, printed quotes, television interviews, and even local news articles. Negative stories spread like wildfire, leaving you to sift through the ashes, while positive ones take longer to disseminate.
Pro-Active Reputation Management Strategies vs. Inactive
The best time to begin pro-active reputation management is when listing your website for local citations. These are business listings gathered from across the web. They may include phone pages, professional guilds, local Chamber of Commerce listings, basically, they are aggregated from geo-local and national web business data platforms. The accuracy of these listings is a crucial ingredient both before and during a negative review or release.
Search engine algorithms pick up whether or not duplicate listings exist within a single site, and whether the information found on differing platforms is the same. Differences in phone numbers or addresses can make search engines question the legitimacy of a site, lowering its rank. It is even possible to get negative hits if the phone number is one that has been used for another site or business.
We design and develop a strong NAP consistency across the internet for our clients. Name, address, and phone number consistency is checked when listing, to ensure that there are no duplicates. It can be easy for clients to overlook an unclaimed page or listing, create a second one, and in doing so, reduce their own legitimacy.
These are a few examples of pro-active reputation management that should be focused on when developing an online presence, prior to the need for more comprehensive work. Monitoring the web for strikes against yourself or your business is important in today’s world, where social media has become a strong influencer of opinion.
Knowing how to respond to negative advisors and social media reviews is vital to how your brand is perceived. That is one of the reasons our clients turn to us as their partner. We turn negatives into positives as part of our reputation management service.
Responding to Site Reviews and Creating Content
Responding to site reviews in a timely manner is the most important thing you can do for reputation management. That does, however, come with one caveat; responses must be professional and optimized.
This can be difficult for a business owner or employee, who is emotionally connected to the response and criticism. This is why clients turn to us for when responding to site reviews. TMS specializes in professional, optimized responses.
When working against negative reviews, we contact review sites and work with them to have as many removed as possible, if possible. We also contact satisfied clients and asking them to post their review if they haven’t already done so.
If your negative reputation arises from a news item, as the publisher prints more and more stories, the article about your company will generally drop down, while our content goes up. in essence, helping to bury the story.
How Long Will it Take to See Results?
Reputation Management and Social Monitoring Package
We spend up to 30 minutes a day (2.5 hours a week) on the various aspects of reputation management and social monitoring according to where we consider our attention is needed or would be most beneficial.
- Get feedback on the effectiveness of your social media strategy
- Discover negative feedback so you can effectively nip it in the bud
- Find opportunities for social engagement to build your online authority
- Discover potential customers looking for the product or services you offer
- Identify malicious material so you can implement reputation repair strategies