The “Easy Button”… what a great concept. Whether you’re talking about an office supply chain, or just life in general, I believe we all are looking for that easy button. When it comes to getting your customers engaged through your online marketing efforts, it’s something to try and achieve. After all, if you want people to act, you need to make it easy. You also need to make it feel important, even urgent that they do so.
Calls to action are the vital link between your marketing campaigns and your conversion rates. You may already be including them when and where they are needed, but are you creating the calls with the most impact? We are going to highlight 3 simple tips to help you write, and evaluate effective calls to action.
While some of these tips seem obvious, ask yourself, “am I really accomplishing this throughout my cross-channel efforts?”
Inspire people to act. The best way is to use action words, or verbs to prompt action. Keep the call simple and to the point.
Instead of saying;
“If you want to learn more about our products, then click here.”
“Choose to expand your knowledge with this button!”
Provide the means
Here is where that “Easy Button” concept really kicks in. Place a highly visible phone number, link, or button for your customers to use. If they can’t see it, it’s not going to help. Better yet, make it interesting. It may sound silly, but it’s more fun to click on a large, colorful button with fun wording than it is to click a boring link, or bland “click here” button.
Don’t let your customers slip away because they put off investigating further. Let them know they are missing out if they don’t follow through. Often, letting them know that they are one of the few who haven’t gotten in on what you have to offer, provides good incentive. If you have honest statistics showing that a large number of people are happily engaged with you, then by all means use that information in your call.
Guidelines for mobile
If you are hoping to reel in folks through mobile calls to action, Marketing Profs says there are a few extra things to keep in mind. People responding to SMS or mobile email calls face different challenges. Time is one, visibility another.
Describe your incentive. Rather than simply telling them to scan a QR code, tell them what they will get if they do. Remember, it doesn’t always have to have a monetary value, the reward could be information or ideas.
Avoid any potential user error. Make certain QR codes are placed where there’s good cell service. Don’t use overly complicated website links, or calls with easily misinterpreted characters.
Make it mobile friendly. Provide a mobile – optimized website. Think about providing multiple entry points, such as a Qr code, and a non-app URL along with a mobile app downlink.
It is always a good idea to test out how your new call fares. Try out several versions and see which one nets the best results. Don’t give up, deliver consistent messaging at regular intervals.
The key to engaging people isn’t simply having the best to offer, it’s inspiring them to interact, learn more about you, and hopefully to become loyal customers. That isn’t going to happen if you lay out your offerings in an online marketing campaign with no real incentive to connect. Provide the “easy button” concept and get creative.
Determine if you’re using a call to action that works. If not, talk with one of our experts about generating calls that will improve your results. We can also help you develop an effective cross-channel plan to get customers engaged.