On-Page Optimization Service
On page optimization service
If you are aware of the basic SEO concepts, you might have this question a lot. There is no readymade definition for on page optimization in SEO instead there are certain practices that together constitute the on page optimization in SEO. Basically on-page optimization can be referred to all the factors that affect the visibility of your website in organic search results. In SEO, main emphasis is paid on various on-page optimization factors by means of coding and analyzing certain other criteria. Let us discuss various on-page optimization factors in SEO.
These are as follows:
Keyword Research and Selection:
Proper keyword research and selection is what distinguishes a successful SEO campaign from an unsuccessful one. While doing keyword research and selection make sure that your keywords fit well into the theme and content of your website and should be used by users while performing a search over various search engines. Try to opt for phrase-match and semantically related keywords research. You can use the Google Keyword Tool to get a better suggestion to the keywords to be searched and selected by analyzing the competition status.
On-page optimization is all about your better you can optimize the usage of keyword at prominent places such as title, URL, Meta description, heading, anchors and other relevant places. Make sure you do not stuff keywords unnecessarily to increase the keyword density of the webpage. Let us discuss in short the various sorts of keyword optimization:
Short URLs work better in search results as these are quite easy to cut, copy and paste. When it comes to URL optimization try to embed your specific web page related keyword related keywords in the URL. Make sure that keyword embedding does not deter the overall meaning of URL. It increases the search as both users as well as search engines can directly associate the page name with the content present over that web page.
Title Tag Optimization:
If you are looking forward to increase search results for a particular targeted keyword, title tag is the place where it can get prominence. Search engines make use of title tag of a web page to determine the type of content available over it. Title tag also shows up at the top of SERP. Moreover, a well written impressive keyword embedded title tag heightens your website’s chance of getting clicked by a user. Length of title tag should also be kept small.
Meta Description Optimization:
Optimize the Meta description of your web pages by trying to meaningfully embed the targeted keywords in first 150-200 characters of your description. Meta description does not play any role in increasing the search engine rank of a website but it comes very handy in terms of gaining clicks from users by the means of SERPs.
Optimize the various heading tags of your webpage as these headings play a significant role in capturing users’ fancy at first glance. Try to include keywords in the headings of your content to gain a bit of importance when it comes to search engine spiders crawl your website.
Anchor Text Optimization:
Anchor text is nothing but a sort of linkable text that can be included in the outside as well as internal linking sources of your website. Make sure all the anchor texts are linked correctly. It will help you to lower the bounce rate of your website.
Image ALT Tag Optimization:
Optimization the alt tag for images so that search engines can identify the image placed over your website. Properly write text for the name of image by using keywords.
The term keyword density refers to how many times a particular keyword is repeated in the overall content of a web page. Avoid irrelevant keyword stuffing. A keyword density of 3-4% is termed well in terms of SEO and do not lead to any sort of penalty by search engines. Quality factor also needs to be considered.
Check Content for Errors:
Proofreading is last bit not the least of all. Proofread the content of your websites as grammatically poor and clumsy sentences do not attract either humans or search engines as well. Use simple and persuasive language to catch readers’ attention. Try to provide fresh updated content of your website to earn better search engine ranking for your website.
Search engine profesionals for on page SEO
You can ask this question to 10 different SEO professionals and get a flurry of different answers. There are so many “best practices”, where to put a keyword, how to label your images, what types of links to have. But as the science of search as evolved and new sources of traffic are popping up every year via social networking, links, blogs, etc. the ideas of what is the perfect site is up for a huge debate.
Here at SEO Competitors, we can tell you that SEO is a hard and bumpy road and it is only through our years of experience and learning that we stay at the very top of the search world. We understand that there is not just one set way to optimize a site but we can share a lot of information on how we can:
- Provide the best opportunity to rank high on sites like Google and Bing
- Build traffic from social media outlets (Facebook, Twitter, etc.)
- Have content worth links and shares
- Build a brand through trust, perception, and bring in potential visitors
What Is ON Page Optimization?
On Page Optimization used to mean keywords, keywords, keywords. Now we are not downplaying the importance of keywords (they are extremely important). But this alone will not do the job. Two quick reasons:
- The algorithms created by Google and Bing are so complex that it looks beyond just the keywords.
- Having a benefit in a keyword placement algorithm can actually hurt your ranking. The algorithms take into consideration a user’s experience on your site, and if the content is worth them staying on specific pages.
7 Important Keyword Elements To Target
1. The Page Title
Using the primary keyword in the page’s title and close to the beginning of the title itself is recommended. It is not only how the search engine give relevance, but also how the user/searcher will be more inclined to click on the link.
While there have been different results over the years with using the <H1> tag when it comes to keyword placement, it is extremely important for the searcher who has clicked on a link to see a headline that matches what was on the results page.
It doesn’t have to be an exact match but should be similar to continue users engagement.
3. Body Text
As search engines become smarter and smarter it is important that content developers build user-friendly content. It is not just place the primary and/or secondary throughout the bodies text it is about providing an easily read good page. Using the keyword/phrase too often can lead the search engine to believe that the content is not helpful.
4. URL structure
Optimize your URLs. Make sure they contain targeted keywords and not auto-generated numbers. One of the easiest things to do is make sure your page title is reflected in the URL link itself.
Search engines can’t tell what an image is of (not yet anyway). The only way they know what the image is off is through the images name and alt attributes. If you have an image of a dog running in a field it is good to name the image something like Dog_running_field.jpg. To further help a search engine understand the total picture you can add alt attributes to the image giving a more in-depth description of what is going on in the image.
6. Links (Internal and External)
Links are the currency of the search world. Great quality links from authoritative sources back to your site are extremely valuable and search engines love to see that. Also getting a backlink on another site that is not your own helps drive traffic back.
Internal links are important as well. Linking to other content on your site opens up pages to visitors that they might not previously seen before. This can lead to more sales is you have a product-based site or further site engagement if your site is content-driven.
7. Meta Descriptions
This information is not really used anymore by search engines in their ranking algorithms but it should not be left out.
Build Content That Is Meant to Be Shared
Social media platforms like Facebook, Twitter, etc. allow you to focus your content in niche oriented markets. Using these methods gives your business many more avenues for exposure.
Making your page easily shared is crucial
Use social sharing buttons that are focused for that page audience. There is no need include every social media button on every page especially if linking it to a site will not generate interest at all.
Make short URLs, for easy sharing. There are many link shortening services out there to help with this and on sites like Twitter where you have limited space they will come in handy.
Build content that is viral-worthy. Ask yourself is this something you would share with others? If you wouldn’t why would someone else share it for you.
Being the social networking world continues to grow year after year, it is extremely valuable to make your site's pages easily available to be shared across many platforms.
As we said you can ask 10 SEO professionals how to perfectly optimize a page and you will get different answers all around. But the one thing that will remain true is that what worked once will not work in the future and it is increasingly important to stay on top the changing trends and we here at SEO competitors can do that for you.
Our ultimate aim is to take over the whole page for your main keywords so your customers have no other choice than to choose your business. If you are a local business then we will not only rank your website but also ensure that your company is found at the top of the local map results.