In the entire game of search engine optimization, on page optimization is an integral part that deals with the factors having an affect on the Web site or Web page listing in natural results. The factors can be managed either by you or by coding on your page. The most widely use techniques of on-page optimization are actual Meta tags, keyword placement, keyword density and HTML code. However, even after understanding all the basic requirements of on page optimization process, a very few webmasters actually get successful.
This largely happens because there is no clear cut way or method to do it, but there certainly a number sets of best practices that can be engaged to sharpen our sills on optimization. Let us view a few such steps that can help you in having a highly on-page optimized page.
Beginner’s best bang:
A great number of neophytes fail to deal with the complexity and pressure of online marketing, just because they tend to step into everything in first-go without gathering any practical experience in the field. The online marketing industry is vast and can be heavily disappointing if you jump into it without any prior preparation. Google Adsense provides a clear and easy way for all newbie; they just need to join the program, paste the code, and have a search-engine friendly website. This arrangement ill ensure good monetary influx with every click on the ads posted on their websites.
Select your core term:
Now that you have already spent some quality time in the web world, it must have gotten clear to you that nothing on internet can work without the powerful tool of keyword research. Doubtlessly, it is one of the most basic requirements of an on-optimization process. While selecting your next main core term to optimize you need to check the relevancy and significance of that term. Also, you must ensure that it is related to your targeted audience and bring in good quantity of traffic in relation to the other core terms.
Assessment of the legitimacy of your page/core term:
It is important to evaluate the core term/page relationship so that their compatibility can be ensured. What mainly you need to check here is that the page being optimized for any of your core term is the most apt one. Keywords should naturally fit into the content without giving any impression of unnecessary keyword stuffing.
Core term/key phrase research:
Post the arrangement of the core term/page issue; it is time to look at the completion of the keyword research process for the core term. A lot of research, editing and assessment is required to fulfill this job. With the end of this process, you will discover all relevant supporting phrases. Then select 12 or so to optimize them into your page.
Significant Page content development:
Post the selection of appropriate keywords, the task of on-page content is needed to be taken into consideration. Ask your copywriter to create quality content that has all required keywords. However, this is not enough as you may need to configure a few more important factors which are mentioned below:
- Headings must carry valuable information and be convincing
- Have a persuasive keyword rich title for your page
- Proper keyword usage balance should maintained
- Keyword relevancy is an important requirement of your description of the page
- Words that are compelling and informative
- Use bullets to list out your features as well as benefits
- Your document should get easily skimmed scanned while imparting necessary information.
If you make efforts to create your content page in accordance to all these factors, then almost half of your job is done.
Evaluating Text usability:
Once you get totally assured about your text, send it to a third party of text evaluation experts and professional for a “usability review”. They view your content from a customer’s point of view and check if the text breaks down in the conversion process, anywhere. Also, they suggest required revision of poorly worded sentences, titles or headings that may not bring good results for you. Secondly, the content should relevantly offer what its headlines suggest in an easy, understandable manner.
Test your Page Usability:
This test is needed to be taken, when you add the content to a development version of the page that is optimized and evaluate the entire page for usability. What you mainly need to find out is that whether or not, the page is conveying your message virtually. It must put across you’re the intention and purpose of the website through both images and formatting. As per the requirements, you can also change and modify a few things so that the best possible virtual representation of the page can be obtained. Also, you must consider the coding issues to keep away any sort of potential spidering issues arising from malformed HTML. Simplify your coding by dropping code bloat and facilitate much quicker download times, where relevant information loads first.
Search Engine Optimization evaluation
Next, department that needs to evaluate your content is the search engine optimization section. These SEO experts will analyze and ensure that your page has correct keyword volume between titles, headings, and body content. The experts will also gauge the appropriate use of alt tags and executes all other minor modifications and changes that they consider necessary. However, while all this editing, the flow of the content is not disturbed at all.
A thing that you must do with on-page optimization, post all other activities, is seeking the ultimate approval from your client. You client analyze your the optimized (development) version, or simply your boss, it is sure that you would want to leave no stone unturned in giving it your best shot, before it goes live. Always remember, that the scope for improvement and a few minor changes remains there, till the end. So, even if you find something more convincing to add on, do not hesitate in touching your final outcome.