Google is coming down hard on websites that have bad SEO content on their website by dumping them down the rankings. A lot of companies would have avoided Google penalties if they were aware of SEO sanctions targeted by Google algorithms and subsequently tidied up the bad SEO on their site.
To their credit, the search engine giant is giving web owners the opportunity to rectify the problem before they stamp on them permanently. Matt Cutts announced on a video posted in Google Webmaster Help that technicians will be sending webmasters example of links that are considered to manipulate page rankings.
The problem many online business owners are confronted with not knowing which SEO tactics are tolerated and which are harmful to your site. The easiest solution is to hire an SEO expert who will tidy your site up for you, but if that is out of your budget, below is a quick guide that will lend a helping hand.
Bad inbound links
Inbound links are what Google use to measure the trustworthiness of your site. If they do not come from trusted sources or appear authentic you will be penalised. If you have any inbound links from the following remove them:
• Links left on websites, chat forums, or WikiAnswers
• Article directories which accept copy from anybody; eHow, Hubpages, GoArticles
• Paid links; bulk links you purchased from an SEO company
• Keyword rich articles with anchor text
You should check your Google Console account each week to check for messages from Google in relation to bad links. Also check the links coming into your site in Semrush or Ahrefs.
Over-optimised content, otherwise known as keyword stuffing, is a pretty archaic exercise in today´s world of SEO, but web owners are still doing apparently. They obviously went on a course four years ago when the technique worked and have not kept up-to-date with the times. Over optimisation is basically, repeating the same keywords a lot. An accepted number is of keyword usage is 2-3% and should be strategically placed.
Pages with low-quality content will get rooted out by Google bots and sent to the bottom of the page rank pile. Google are essentially looking for website they can rely for good quality content, therefore if any of your webpages have thin content, do not read well or is duplicate content also featured on another page, whether the other page is your website or a third party website, the page will get down-ranked.
Why are they fighting and why give penalties?
Google, at the very end of it is just a normal computer algorithm. It holds a large amounts of data, and it show you relevant results in seconds. But at the very core of it, it just read the web, index, and then put some nice calculations to tell how relevant you are for surtain queries.
Due to it’s algorithmic nature, eversince the start of the internet people who watched carefully could tell at least some of the parts that make up this calculation, if it the past it was “Meta Keywords” tag, used in HTML. or later keyword density in a webpage. SEOs and website builders have always been on the look for the new technique that could get them ranked first for all those money-keywords they were looking for.
Google on the other hand, Is thinking about the users. They recognized such activites that are trying to manipulate the results in the SERP from being relevant to the users searching for that query, to results that do not benefit the user but are there only to make money for the website owners via different ways.
As a way to fight those Black-Hatters (SEOs using algorithm targeted vs user targeted. usually automated techniques) google has released a few updates over the years, each targeted to vanquish a different type of Black-Hat practice.
Re-rooting to affiliate sites
Large companies that have purchased a small business often trip themselves up by re-rooting the URL of the affiliate’s websites to the main site. As a consequence the site of the small business eventually gets dumped by Google robots and the main site loses all the page ranking strength they were receiving from the third party site. Therefore even though you may be adding content to the affiliate site to build the strength of its SEO page authority you are actually wasting your time.
During analysis of websites that have been hit by Google´s Penguin, Panda and RankBrain algorithms I notice a sudden increase in traffic. This is probably due to Google robots checking out your site, but it can be used as an indicator the thin blue line in your Google Analytics is about to plummet. If you notice a sudden surge in traffic, check your site out for bad SEO quickly or contact Seo competitors for advice and assistance.