Latent Semantic Indexing is considered to be a unique indexing method that helps Google algorithms to become more human while generating the results for the web pages that are based on the themes of a site rather than on the keywords that exist in the content. Stuffing a site with the chosen keywords would definitely rank that site high if the algorithms were based on keyword. But in order to ensure a proper judgment, search engine algorithms are rather based on the linking profile than on keyword density.
It was here when reciprocal linking came to the forefront but webmasters managed to manipulate the spiders of the search engines by exchanging the links with thousands of websites. Latent Semantic Indexing focuses more on natural pages that contain original and relevant content. With the introduction of LSI, dramatic changes have been observed in the search engine result pages. Sites that had ranked due to their impressive link profile have slipped down and pages that had a varied portfolio of inbound links took the lead.
Keywords and LSI
When it comes to using the keywords, we choose varied key phrases and include the singular or plural forms or different tenses of that keyword. This in fact is a good option in the eyes of LSI algorithms. LSI based SEO results generate more accurate and relevant pages containing genuine and useful information related to a particular topic. If a webmaster uses natural content with alternative keywords and has a diverse link profile that is related to the keywords, then he need not worry much, as the rankings would remain balanced. With Google adopting this technique, many websites have been de-listed, as they were of no use to the visitors for the duplicate content.
How does this work?
This statistical mathematical tool basically determines the theme of a web page and then analyzes the language and words used, the synonyms related to the theme and the natural content of the page. It helps to judge the relevancy of the website and then get it indexed. Websites that use ambiguous keyword will be of no value to the search engines. Semantics of a page reveals the topic and the meaning clearly.
LSI focuses on the true meaning of heteronyms, homonyms and polysemes.
Heteronyms are words with the same spelling but different meaning and pronunciation for e.g lead, it can be a metal or to be in the forefront.
Homonyms are words with same spellings and same pronunciation but differ in meanings.
Polysemes are words that have the same meaning but can be used in different contexts.
LSI finds out the accurate significance of the word and finds the best suitable area to list the content based on the search term.
Understanding Search Engine Proven Synonyms
Many SEO companies have noticed significant changes and fluctuations in rankings with the search engines and keep on wondering about the reasons behind such changes. The implementation of latent semantic indexing technique into the search algorithms have been one of the chief reasons. It helps the search engines to identify the theme of a page, by matching its content beyond the specific search text. It recognizes words related to the web page content and tries to act like a human being while evaluating the significance and value of the page.
The LSI technology selects the related keywords based on the particular topic instead of one single keyword. It is due to this reason that pages based on a wide range of related terms often secure a higher and stable SEO ranking.
Let us consider an example for the better understanding of LSI. Suppose we are looking for some information on “Hamburgers” then the terms that are related to it are Fast food center, burger, fast food etc. Google checks if such related keywords are present in the content of a page that is based on the term Hamburger. It is important to write a page that contains informative and original content.
Quality and relevance of content is very important for algorithm
It is because of the constant modification and fine tuning of the search algorithms that it has become all the more important to remain focused on the quality and relevancy of the content. Since the fight for top ranking continues, LSI based SEO have often been used by search engine optimizers to increase the ranking of the websites of their clients.
Google checks the relevancy of both internal as well as external links to the keywords and so it is important to create links based on similar or related key phrases instead of concentrating on a particular keyword. The algorithm is designed to pluck out those websites that are of poor quality and are specifically created to cheat the search engines with devious tactics.
Is LSI Good for the Visitors?
LSI algorithm is currently adopted by Google and will soon become a standard of all the popular search engines. The motive behind this algorithm is to generate the best output that is relevant to the search keyword. If your website is designed keeping in mind the purpose of this algorithm, and your web pages contain informative content that is useful to the visitors then this will help you to secure not only a high ranking but also to generate targeted traffic. You will no longer have to redesign your website with every change in the search algorithms to please the latest indexing strategy. Designing and writing content that is LSI compatible will help you to obtain a secure ranking that lasts for a longer time.
What Webmasters Should Concentrate On
When it comes to search engine optimizing a website, the ultimate goal is to generate more and more traffic. This will help to increase the sales, conversion rates and ultimately the profit levels. Appealing content helps to convert the visitors to customers more that the content that is just stuffed with keywords and contains very less information. Delivering organic content should be the chief focus of all the webmasters as it is better to increase the conversion rates rather than generate lots of unwanted and insignificant traffic.
Our LSI service
In the recent past search engines have delivered results on a single document analysis level basis, where each document is evaluated in a stand-alone mode. This method of the document in text analysis gave enough room for the SEO industry to spam search results. Latent semantic indexing gives the search engines the new indexing technology for document indexing.
Role of LSI in Search Engine Optimization (SEO)
Latent semantic indexing (LSI) not only examines keywords in a single document but takes into account the collection of documents for a keyword in text analysis. This semantic model gives the search engine a bird’s eye view on how closely these documents are related. A set of Documents that are semantically close gives the search engine an idea about how relevant a website is for a particular topic or keywords.
(LSI) latent semantic indexing based SEO Solutions
Our LSI based SEO services and solutions are derived using complex semantic algorithms, text mining, semantic information retrieval techniques and latent semantic indexing tools.
SEO Services based on Latent Semantic Indexing (LSI) Model
We at SEO competitors Toronto, perform LSI based SEO techniques to help improve your search engine rankings, with the help of proprietary latent semantic indexing techniques and software. Latent semantic indexing based SEO services guarantee high search engine rankings on most of the popular search engines like Google Yahoo and MSN.
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LSI, an information retrieval technology is used by the search engines to analyze the relationship between the search key phrases and the document chosen. It is from the ever growing volume of information available on the internet, that the search engines pick the most relevant information and deliver it to the visitors in a proper manner and sequence.