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Keyword research service

WHO DID YOUR KEYWORD RESEARCH?

  • Are you ranking for your chosen keywords but getting no traffic?
  • Are you struggling to rank for your chosen keywords
  • Do you know the search volumes for the current target keywords?
  • Could there be better keywords to target for your business?
  • What is the real strength of competition for your targeted keywords?

HOW IT’S NORMALLY DONE…

The most common mistake is a DIY approach where the business owner thinks they know the best keywords for the products or services they offer. Most of the time they are way off in their guessing and even when they are right, they may not be focusing on the best keywords. Even if you can identify the most popular keywords, they are not always the best to target. There are usually other keywords that might be much easier and faster to rank for.

HOW OUR KEYWORD RESEARCH IS DONE

Conducting real Keyword research and analysis is not a matter of running a report and picking the top few results from the list. There are many factors to be considered, including search target market, search intent, keyword match type, search volumes and the real strength of competition. There are also other considerations such as common misspellings and British vs. American spelling. Some keywords are seasonal and others might be affected by news and events such as the release of a movie that incorporates the keyword in the name. We consider all of this in our analysis and produce a keyword report with recommendations that match your online marketing goals and provide the greatest results for the least effort.

Target Market

For most savvy business owners the goal in finding the best keywords isn’t about traffic numbers and rankings, it’s about increasing revenue. Your keywords need to be focused on your target market.

We will focus on identifying the keywords that best match your target market as defined in your market research or as otherwise specified.

Search Intent

The next important factor to consider when prioritizing your keywords is the search intent behind each keyword. Are they just looking for information or are they ready to buy? While the search intent behind many keywords in not always obvious, there are keywords that show a clear user intent such as buyer keywords.

It is often counterproductive to target keywords where your content does not match the search intent. If you are selling something, but using a keyword that suggests you are providing it free, then the result might be a high volume of traffic and maybe a few extra sales, but a corresponding higher bounce rate as visitors quickly leave realizing your not providing what they are searching for. This can adversely affect your organic rankings or quality scores (AdWords) which may cost you a lot more than those few extra sales. Trying to convert people searching for something free to buyers is a legitimate strategy which can work, but not something you just add to the mix in the hope of getting a few extra sales.

We consider the search intent behind every keyword.

Broad, Phrase and Exact Match

When conducting keyword research you need to be aware of the different keyword match types. Broad as the name suggests, provides the largest number of results, while phrase match and exact match narrow the search and are more targeted. It may help to think of broad match like casting a fishing net and exact match as being like spear fishing. Both strategies can be affective depending on your objectives.

We will help you determine which is best for you on a keyword-by-keyword basis.

Search Volumes

Determining the search volumes for each keyword will help identify the viability of that keyword and provide a basis upon which to compare it with others. You also need to consider if your target market is international or country specific, and obtain the search volumes based on that.

We determine search volumes for keywords based on keyword match type and geo-targeting and use this as a factor in identifying the best keywords.

Real Strength of Competition

Determining how hard it will be to rank for a particular keyword is the greatest challenge to anyone attempting keyword research who does not have the expertise and the right tools. You need to use a number of metrics to determine the real strength of competition for each keyword including how many times that keyword has been used in the page title, as part of a URL and as anchor text. You also need to examine the number of back links supporting other sites that are currently ranking for the target keyword. Finally, you will need to review the current top results, because if high authority sites such as a government or educational sites are currently dominating the top positions it is unlikely that you will ever be able to displace them.

We determine the real strength of the competition and use this data to find the “low hanging fruit” that will provide the greatest ROI for the least effort expended.

Long Tail Keywords

Long Tail Keywords are those much longer and more specific search terms. They usually have a much lower volume of traffic, but can be extremely targeted and are often much easier to rank for. These are seldom search terms that you would think of but can be found with a good keyword research tool.

We actively search for Long Tail Keywords that are specific to your target market. 

Contact us

Our ultimate aim is to take over the whole page for your main keywords so your customers have no other choice than to choose your business. If you are a local business then we will not only rank your website but also ensure that your company is found at the top of the local map results.