Keyword research service
WHO DID YOUR KEYWORD RESEARCH?
- Are you ranking for your chosen keywords but getting no traffic?
- Are you struggling to rank for your chosen keywords
- Do you know the search volumes for the current target keywords?
- Could there be better keywords to target for your business?
- What is the real strength of competition for your targeted keywords?
HOW IT’S NORMALLY DONE…
The most common mistake is a DIY approach where the business owner thinks they know the best keywords for the products or services they offer. Most of the time they are way off in their guessing and even when they are right, they may not be focusing on the best keywords. Even if you can identify the most popular keywords, they are not always the best to target. There are usually other keywords that might be much easier and faster to rank for.
HOW OUR KEYWORD RESEARCH IS DONE
Conducting real Keyword research and analysis is not a matter of running a report and picking the top few results from the list. There are many factors to be considered, including search target market, search intent, keyword match type, search volumes and the real strength of competition. There are also other considerations such as common misspellings and British vs. American spelling. Some keywords are seasonal and others might be affected by news and events such as the release of a movie that incorporates the keyword in the name. We consider all of this in our analysis and produce a keyword report with recommendations that match your online marketing goals and provide the greatest results for the least effort.
Target Market
For most savvy business owners the goal in finding the best keywords isn’t about traffic numbers and rankings, it’s about increasing revenue. Your keywords need to be focused on your target market.
We will focus on identifying the keywords that best match your target market as defined in your market research or as otherwise specified.
Search Intent
The next important factor to consider when prioritizing your keywords is the search intent behind each keyword. Are they just looking for information or are they ready to buy? While the search intent behind many keywords in not always obvious, there are keywords that show a clear user intent such as buyer keywords.
It is often counterproductive to target keywords where your content does not match the search intent. If you are selling something, but using a keyword that suggests you are providing it free, then the result might be a high volume of traffic and maybe a few extra sales, but a corresponding higher bounce rate as visitors quickly leave realizing your not providing what they are searching for. This can adversely affect your organic rankings or quality scores (AdWords) which may cost you a lot more than those few extra sales. Trying to convert people searching for something free to buyers is a legitimate strategy which can work, but not something you just add to the mix in the hope of getting a few extra sales.
We consider the search intent behind every keyword.
Broad, Phrase and Exact Match
When conducting keyword research you need to be aware of the different keyword match types. Broad as the name suggests, provides the largest number of results, while phrase match and exact match narrow the search and are more targeted. It may help to think of broad match like casting a fishing net and exact match as being like spear fishing. Both strategies can be affective depending on your objectives.
We will help you determine which is best for you on a keyword-by-keyword basis.
Search Volumes
Determining the search volumes for each keyword will help identify the viability of that keyword and provide a basis upon which to compare it with others. You also need to consider if your target market is international or country specific, and obtain the search volumes based on that.
We determine search volumes for keywords based on keyword match type and geo-targeting and use this as a factor in identifying the best keywords.
Real Strength of Competition
Determining how hard it will be to rank for a particular keyword is the greatest challenge to anyone attempting keyword research who does not have the expertise and the right tools. You need to use a number of metrics to determine the real strength of competition for each keyword including how many times that keyword has been used in the page title, as part of a URL and as anchor text. You also need to examine the number of back links supporting other sites that are currently ranking for the target keyword. Finally, you will need to review the current top results, because if high authority sites such as a government or educational sites are currently dominating the top positions it is unlikely that you will ever be able to displace them.
We determine the real strength of the competition and use this data to find the “low hanging fruit” that will provide the greatest ROI for the least effort expended.
Long Tail Keywords
Long Tail Keywords are those much longer and more specific search terms. They usually have a much lower volume of traffic, but can be extremely targeted and are often much easier to rank for. These are seldom search terms that you would think of but can be found with a good keyword research tool.
We actively search for Long Tail Keywords that are specific to your target market.
Being able to be found online is the sole purpose of SEO. But how do people find your site or business?
Many people do searches. They type SEO keywords or phrases into a query box on sites like Google and scroll through the results. So it is extremely important to rank highly for the right keywords. If you don’t it can be a death blow to your website. In order to find what words your potential customers are using some detective work must be done.
Getting lots of traffic is unimportant if you’re not getting the right type of traffic. Keyword research cannot be overstated. With the proper keyword research, you can foresee shifts in customer demand, make changes quickly in a constantly evolving world, and market your product or services where they need to be to drive the right customers to your site.
Evaluate the Value of a Keyword
How much is a word worth to you and your business? If you own a pet supply site do you make more sales from the visitors searching for “kitty litter” or “cat toys”. The keywords used to find your site can be found through keyword research tools. But, those tools do not show us how valuable each term is. Let's look at a simple process of determining the value of certain words.
Ask
Is the keyword or phrase relevant to what our site is offering? If you are getting traffic for “dog bowls” but you don’t sell them you need to take a look at your content. Is a visitor happy with what they find when they click on a link? People move on from websites quickly if they are not brought a page that has what they are looking for they click away this is known as “bounce rate.” Is your traffic giving you rewards? Are you getting sales or subscribers?
Do your own searches
Knowing what websites are ranking for the keywords you are going to target is extremely valuable and it is free. Browse through your competitor’s site and see what they are doing, what words they are focusing on, and find a gap you can fill.
Make a campaig
Setup a campaign with Google AdWords or Bing Adcenter. You can choose to set up exact matches with Google Adwords and track impressions and conversion rate over the course of clicks. This can be a little complicated and a reaching out to s professional to help is best
Take a look at your data
If your ad generates 3,000 impressions, of which 100 visitors came to your site and 3 turned into a profit of $300 then each visitor for that keyword is worth $3. Finding ways to increase your clicks while staying at $3 a visitor only means bigger profits for your business. Top NYC SEO can help break this down for you better and show the way to higher profitability.
Mastering the Long Tail of Keyword Demand
Going back to the pet supply store example, you think it would be great to rank high for “pets”, or would it?
“Pets” as a keyword is too generic and there are thousands of searches for “pets” a day. What you need to focus on is what is known as the “Long Tail.” The long tail is more specific, for example, “hypo allergenic cat litter.” This customer has their wallet out and is ready to make a purchase. Marketers have found that the long tail has a higher conversion rate for a sale. Take a look at the infographic below to see the conversion rates.
Keyword Research Tools and Resources
As we mentioned above there is a lot of information available when it comes to SEO and the same remains true for Keyword Research. Here a list of resources commonly used for doing this keyword research:
We have found it helpful for beginners to start with the Google AdWords Keyword Tool. This tool helps you find keywords through suggestions and gives you an estimated search value for each word. Contact us and we will take these tasks off your shoulders and put them on our shoulders with our years of experience to support them.
To achieve great keyword ranking it is not only important to understand the demand for the keywords or phrases but to also know the work that is needed to achieve those rankings. When you’re just starting off in cast pool that is internet marketing getting ahead of the top brands can be difficult but with the expert help here at Seo Competitors, we will help you blaze to the top.
Contact us
Our ultimate aim is to take over the whole page for your main keywords so your customers have no other choice than to choose your business. If you are a local business then we will not only rank your website but also ensure that your company is found at the top of the local map results.