According to research, earning a top placement in popular search engines gives you better return on investment compared to other traditional forms of advertising like radio and TV commercials. To help you earn a top ranking in search results, we implement the right SEO strategies for your business. SEO Competitors has experts who are willing to dedicate their time and resources to help you succeed in SEO. We use the best strategies to ensure that Search engine optimization works for our clients in the short and long run.
Effective SEO can be broken down into two main areas. These are on-site and off-site SEO strategies. We employ on site SEO Competitors by changing some configuration settings on your website so that it can appear in a way that it will rank well. On the other hand, we make use of off-site strategies on other websites with the sole purpose of making your own web pages rank well. At SEO service Canada, we utilize both on page and off page SEO to make your website rank better.
Onsite SEO Techniques
It is important for your website to have a site map. We create a site map for our clients’ websites to make it possible for search engines to read and understand the content displayed on the site. There are various online tools which are used to generate site maps.
SEO Competitors will give your website a proper URL structure. We ensure that your URLs are short and concise. Shorter URLs are indexed faster than longer ones. Ideally, URLs should never be more than 100 characters. The last portion of the URL should be rich with the right keywords. URLs should be descriptive with minimal usage of words like ‘a’ and ‘the’.
We also have to take a look at your page titles. Page titles need to be very descriptive and to the point. A good page title is one which clearly communicates the content of that webpage in the shortest form possible. Ideally, page titles should be between 70 to 100 characters. Meta descriptions are also very important. Accurate Meta descriptions will enhance your click through rates. This is because the right Meta descriptions will attract web visitors to your site.
Website structure SEO Strategies
At SEO Competitors, we have to ensure that the Headings are up to standard. Headings (H1, H2, H3,) tend to show that the content is structured properly and in order of relevance. Search engines prefer structured content because they are able to understand it better. We ensure that all your headings have the main keywords used in that particular web page. We change your headings to ensure that they clearly summarize the topics on that page.
We utilize SEO strategies which enhance users’ experience. For instance, we understand how your web visitors would love a fast loading site. Web design service Toronto utilizes a number of online tools to test your site’s speed. In order to eliminate slow loading pages, we get rid of those huge files that compromise the site’s speed. Your site loading speed will no longer keep away your web visitors.
We can also help you by getting rid of error pages which negatively affect the users’ experience. In the unfortunate event that your web visitor meets an error page there are elements to redirect their efforts to the relevant areas of your site. For instance, we make sure the page has your logo and a search box where users can look for any information without having to abort the visit.
Offsite SEO techniques
On the other hand, SEO Competitors implements some SEO strategies off-site. These strategies are basically aimed at increasing the number of backlinks to your site. When web visitors are directed to your site from different sources, you are going to rank higher. We are able to capture the attention of web visitors in other sites to your web pages using different off site strategies.
We make proper use of social networking. The Internet has slowly turned into a social scene where businesses can meet their target customers and interact. We focus on popular social networking sites like Facebook, Twitter and LinkedIn. We understand how each site can be used to boost your ranking and so we are able to help you build great online community for your business.
We also make use of blogging to get massive traffic to your site. We make sure that your main website has a blog. This blog is going to be used to share some tips regarding your products and services and to interact with customers in a friendly level. We also help you to get quality back links from other bloggers by posting on other blogs.
We understand the value of posting press releases on popular websites. We use these press releases to help you share some relevant information with your customers. We ensure that every story we post links back to your website. We also make use of the right keywords during the entire process.
SEO Competitors Offsite SEO strategies
SEO Competitors understands the value of great content on our client’s website. We write articles and submit them in popular directories then link to your site. We have a list of article creation websites where we can have your content published. This can give you numerous backlinks which eventually increase your ranking.
SEO Competitors also participates on forums online to help clients get quality backlinks. For instance, we can answer some questions posted by internet users on various sites and then add a link to your web pages. This will slowly direct users to your site and it is a great way to improve your ranking.
To conclude, SEO Competitors utilizes SEO strategies which really work for your business. We also monitor your site’s analytics every week to ensure everything is working perfectly. We take our time to understand the worst and best web pages as well as other metrics like site speed and repeat visits. We use this data to implement the right changes, increase conversion rates and your overall web traffic.