There is no doubt that keeping your website alive and full of interesting content is a challenge for most business people. The time it takes to create a steady flow of interesting and useful information for your followers is probably one of the hardest tasks for the average person. Considering that most people do not create a website because they love to write it is difficult to bring the writer out of anyone who doesn’t have that unique style of talent.
For many though, who have discovered the art of creative curating the solution may have all but been solved. Keeping your customers informed and connected is hard work and requires a lot of dedication that many people just don’t have. Curated articles have a way of keeping the content interesting and engaging while at the same time saving you from lots of additional work that you have little experience in. However, there are many more reasons why people have decided to go the route of curated writings.
No Shortage of Information
As the Internet continues to grow as mans most effective communication tool the need for valuable information online will also increase. Every day millions of people turn to the Internet to answer questions, communicate with one another, and to get educated on new and interesting things. This means that there is no shortage of information to be gleaned when you’re ready for it.
Go to any search engine and Google a question you’ve been wondering about and chances are you’ll find thousands upon thousands of results to keep you interested. For the average curator there is no shortage of information that can be utilized to keep your customers engaged, curious, and willing to come back for more.
What you must be cautious of however, is just copying information onto your site without any thought to its value to your followers. For true curated content, one must also have a voice of their own to contribute. Otherwise, there is no reason why your customers won’t just simply follow any one of the thousands of other sites that share the same information.
Can Post More Frequently
With such a plethora of information available to you it is quite likely that you’ll be able to engage with your customers on a more frequent basis. Creating content requires a great deal of time researching, verifying, and writing your thoughts. If you’re not a natural born writer you’ve probably already discovered how much time it takes to put down just one page of words in a logical order that will flow easily. That one page required many steps just to get it to be a little mediocre. But with quality content already available it means that you can simply take curated content and put your own spin on it. Once you’ve made it yours, shared your own viewpoint or expanded on the original writer’s content you are ready to post. This means that with less time investing in creating you’re able to post much more frequently than if you had to do all the work yourself.
It is More Social
More and more people are relying on social media to know what is happening. Without a doubt people look to social media platforms to find out what they need to know. It’s information a la carte these days. People lead busy lives and they’d rather not sit through an hour of news on the TV just to find out what the weather is going to be for that day. With the Internet providing the information they want when they want it there is no reason to tie yourself to a set schedule.
As people move from the sofa and become more mobile, the Internet is the one thing that keeps them all connected. According to Pawan Deshpande of Forbes,
Several of the latest big news stories – like the US presidential candidate announcements and Osama Bin Laden’s death – broke first on Twitter. People increasingly are relying on social media as a resource for the most timely and relevant information.
Whether you’re marketing your product or service or you’re simply in a mode for dispensing information people are keeping up with the trends through social media. Whenever you have information to share, it is always best to start where the people are, and that’s online.
It is almost impossible for any business to rise to the top without the successful use of the Internet and content creation makes that climb a lot easier. As a business person you’ve probably spent months if not years building up your following and you’ve probably realized that if you want to keep them interested in you and your product you must keep them engaged.
It’s one thing to discuss your product week after week in your blog but it is another thing entirely to set yourself up as an expert in your field. In order to continue to grow your following it is necessary that you think beyond the basics and the promotional tricks that other companies are using. The only way to do that is to provide engaging, quality content that will do more than dispense clinical information. This is where curated content can be a valuable asset. As pointed out in the Huffington Post,
The goal is typically to become a recognized thought leader on channels like LinkedIn. Posting high-quality news content demonstrates that your brand is on top of all major industry trends.
Whether you’re looking to introduce the world to a new and innovative invention or you’re just out to create a name for yourself, you will always need to keep a flood of relevant information coming in order to keep your following coming back for more. Once you’ve developed a reputation as a productive writer and your site is established as a reliable source for this information your brand will be able to stand as a forerunner and an expert that people can rely on in your field.