The use of PHP or java script is becoming immensely popular as most of the websites are utilizing databases that can insert the content in the webpage by a dynamic script. Such sites are termed as dynamic websites. On the other hand we have the static websites which are a bunch of related web pages and they can be accessed from the URL called the home page. It is up to the webmasters to choose over dynamic content or static content.
Diferent types of URL
Dynamic URL and static URL are two different types of URL. Dynamic URL is the one that contains user defined variables in the URL and the web page executes specific functions in order to display the information to the user. The information can be the content of the page, images or any other information. Dynamic URLs are chiefly used if the entire content of a website is stored in a database and it is displayed according to the demand of the viewers.
The sites acts more like templates for the content. The biggest advantage of such URLs is that, numerous pages can be created consistently and easily without a large amount of additional coding. Websites having dynamic URLs actually display different content with the same layout and this helps the webmasters save a lot of effort and time that is required to manually code, edit or recreate the pages. They are created by using server side technologies like Asp or Php and a database MYSQL as the backend storage.
Dynamic URLs are not usually preferred by the search engines as they might contain duplicate content, the spiders are not very eager to index the URLs as dynamic pages trap the search engine bots and create endless loops generating lots of pages that are practically of no use to the search engine users. Unique and fresh content is loved by the search engines but dynamic sites may have different URLs pointing to the same content. This is really very irritating to the visitors.
Again we can say that the session ids can cause lots of problems with duplicate contents. Session ids are used to identify the visitors and many websites use the login information to allow access to the site. Each time a new session id is generated, it may point to the same page and this will create duplicate pages for the search engines. Dynamic URLs usually do not have highly relevant keywords in them and it is because of few disadvantages that many webmasters prefer static URLs.
Static URLs are not dynamically generated and don’t have variable strings. To add some content to the website, some changes are needed in the HTML coding. Compared to the dynamic URLs they obtain a better ranking in the search engine result pages. This is based on the assumption that search engines find it difficult to crawl and analyze URLs that includes session IDs or any kind of source trackers in them. Achieving a high ranking is the chief aim of webmasters and the nature of your URL play a great role in making your website visible to the searchers.
Static URLs don’t change and do not contain any URL parameters. If a visitor finds any URL in the search engine query that matches the description and title, it is more likely that they will click on that URL. Static URLs also have the advantage in terms of click through rates and the users can very easily remember and understand them and that helps in securing the companies brand.
Appropriate URLs should be chosen based on the requirements of the website
1. You can use some URL rewrite scripts that include features called mod rewrite that displays dynamic URLs as static ones. This involves a lot of knowledge and expertise on mod rewrite and apache.
2. It is better to ask the developer to reduce the number of stop variables and characters in the URL when coding.
3. Robot txt can be used in order to block the search engine bots from performing certain actions. These actions are basically created when dynamic URL is created and they create a lot of duplicate content. Blocking the search engine spiders will prevent from following the random links but you must be careful not to block the bots from indexing the important parts of the website. Adopting this method will reduce the problem of dynamic URL and minimize the duplicity of content.
4. Cookies can also be used instead of session ids. Some visitors can disable cookies but mostly wont and it is important to ensure that web page allows requests that are without cookies as search engines do not accept cookies. If the website needs that the user should have cookies, then it would be difficult for the site to get indexed as they won’t be navigated by the search engines.
5. You can take the help of your programmer to write some special codes for the search engines so that when the search engine bots requests a page they will be directed to a different page that has a static URL. This will help you to stop worrying about the session ids that creates problems for the search engines.
It might be a tedious task for the webmasters to update the website pages, especially when the information grows and needs to be frequently updated. Every page has to be hard coded and for sites that deals with online selling, blogs or forum communities, managing the content becomes a great issue. An URL Rewriting Tool can be used to rewrite the single pages or the directories. You need an Apache to rewrite any commands in the htaccess file. This will enable you to provide the static URL links on the website without altering the dynamic URLs manually because the MOD rewrite Rule will do the conversion.